sing greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, it shows support for the American flag, gratitude towards the troops, and offers free sundaes to military veterans on Veterans Day.

Franchise owner Kevin Scheunemann defended the sign, stating that he hung it nearly four years ago to be transparent about the owner and staff’s beliefs in supporting God and country. According to Scheunemann, he put up the sign after a customer complained about Christian music playing in the restaurant. Since then, the sign has not caused any other issues.

The sign recently went viral after a guest from Oregon posted a picture of it on Facebook, expressing concerns about the seemingly exclusive ideals conveyed in the message. The original post garnered significant attention before being taken down.

While some people are in agreement with the sign’s message, others have resorted to personal attacks against the person who shared the picture and voiced their opinions. However, local business owners support Scheunemann’s decision to display the sign, asserting that customers have the choice not to enter the establishment if they disagree with its principles.

Local residents in the small community of Kewaskum seem to accept the sign without issue, believing it reflects the owner’s personal views. Dairy Queen, as a corporation, clarified that they do not endorse Scheunemann’s approach and emphasized that the sign represents the views of this independent owner only. The company stated that they expect all franchisees and employees to treat every customer with dignity and respect, regardless of their beliefs.