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The market opportunity for high-quality, custom-designed semiconductors used to support artificial intelligence projects is growing faster than JP Morgan had anticipated.

On Friday, analyst Harlan Sohr increased his estimate of the market size for ASICs, which stands for Application-Specific Integrated Circuits, or custom-made custom chips. He offered a range, with a minimum of $13 billion to $15 billion and a higher of $15 billion to $18 billion.

He wrote that “the massive adoption of generative AI…is accelerating the demand for custom chip (ASIC) AI computing accelerators”.

from Broadcom

(Stock ticker: AVGO) f

Marvell technology

(MRVL) “Will be the biggest beneficiary of this resurgence in custom chip design.”

in Friday trading,

from Broadcom

The stock fell 1.5%, to $814.45, and

Marvell technology

Shares fell 0.1% to $57.51.